Som Hotels maintains an intimate relationship with Mallorca, which transmits to customers of each and every one of its establishments. The company also sells sun and beach, although it does not hesitate to offer its guests the possibility of knowing another Mallorca, its customs and traditions.
Som Hotels now reaches the interior hotel segment with a small establishment located in the main square of Maria de la Salut. Located in Pla de Mallorca, the hotel, which was inaugurated on December 1, is called Som Central, since it is located in the premises occupied by the Central Bar, which had been closed for 25 years. Joan Enric Capellà, head of Som Hotels, was clear from the start that they would respect the name of the old bar. “It coincides with our strategy of local names, whenever it is possible to have two syllables and easy to pronounce,” explains Capellà.
The ground floor is a restaurant of the Melassa line in which he cooks traditional, seasonal cuisine. The establishment, which has 9 rooms, all doubles, has been completely renovated by its owners, who chose to rent it for a period of ten years to Som Hotels. The reform has respected to the maximum the peculiar idiosyncrasy of the building, and has even taken advantage, previous restoration, part of the furniture of the old bar.
Both the restaurant and the hotel are aimed at all types of audiences, although it seems evident that foreigners will be the majority. The intention of Som Hotels is that the establishment keeps its doors open throughout the year with a quality offer and that will include tourist routes with different specific itineraries for customers.
Som Hotels wants to sell rural Majorca, inland, with the Som Central hotel.
The idea of Capellà is that the hotel also becomes a cultural reference of the Pla de Mallorca, where you can develop from book presentations to any kind of cultural activity.
Initially, the establishment will have five workers, will offer services every day, although special interest will be put on enhancing the weekends.